Meaning Of Happiness And Fulfillment - 858 Words

Everyone desires a life full of happiness and fulfillment, many pursue material goods or experiences in order to achieve complacency. But is an elevated life style accompanied by lasting satisfaction, or is it nothing more than a pot of gold at the end of a rainbow? I want the readers of this paper to walk away enlightened with a sense of real satisfaction and lifelong fulfillment. In the coming paragraphs we will discuss the meaning of happiness and fulfillment, evaluate their differences, explore how people have accomplish happiness, and delve deep into the intellectual barriers that keep us from achieving serenity. What is happiness or fulfillment? The Oxford dictionary’s definition of happy is â€Å"Feeling or showing pleasure or contentment. Fulfillment is satisfaction or happiness as a result of fully developing one’s abilities or character.† Evan this definition is lacking of substance. Epicurus is a Greek philosopher, his primary goal was to find the most satisfying life possible. He believed in two kinds of pleasure. â€Å"Kinetic; which is a kind of happiness you get from satisfying an urge, and Katastematic; a pleasure produced through the elimination of urges.† Some believe that everything psychological is also biological; meaning that reality is nothing more than chemical reactions in our brain. From this point of view, happiness is a surge of dopamine to the frontal lobe, therefor the sensation of being happy can be accomplished with medication. Despite the ambiguity inShow MoreRelatedHappiness Essay982 Words   |  4 PagesHappiness is most prominent in those that are fortunate. Those with many friends, a supportive family, and an abundance of material goods are the happiest. Aristotle teaches that happiness is the ultimate goal in a successful life. It is a sense of fulfillment that comes to all who are blessed. Happiness is acquired through competence and prosperity. It is a reward to all who flourish in life. Those born into poverty and anguish are more likely to be miserable than happy. It is highly necessary forRead MoreAchieving Highest Levels Of Success1724 Words   |  7 Pagespersonal and emotional happiness. In America, everyone is always searching for the eternal pursuit of happiness. It has been discovered that finding ‘happiness’ does not come solely from excelling in education. Nor are people ‘happier’ due to pursuing and thriving in highly successful careers. This factors into the ambition of obtaining happiness from upward mobility. Something that is not at equal reach for everyone. Studies have shown that out of the two factors to happiness, the least importantRead More The Characters of Leo Tolstoys Anna Karenina Essay1681 Words   |  7 PagesKonstantin Levin.   Throughout the novel, the reader witnesses the trials of Levins life and his response to them.   Unlike Flaubert, Tolstoy reveals Levin in a manner which gives him a sense of roundedness and lifelikeness. On his quest for meaning in his life, Levin is essentially a realist, just as Tolstoy wishes to be in writing Anna Karenina.      Ã‚  Ã‚  Ã‚  Ã‚   We first encounter Levin when he arrives in Moscow to propose to Kitty Shtcherbatsky.   When Kitty refuses his proposal, LevinRead MoreThe Dignity Of Human Life Essay1412 Words   |  6 Pagesquestion asked by life. Another point of Swenson’s thinking is dedicated to the problem and the meaning of happiness. It is connected to the conclusion about the meaning of life, and it comes latter and above the view of life. Swenson considered happiness as not a pleasant random enjoyment tied to some moments or some occasion. For Swenson, Complete, true happiness, requires life to be infused with the meaning and it is beyond the basic physical and mental pleasures in general. The view of life is onlyRead MoreReflection About Happiness844 Words   |  4 Pagesinterpret happiness as what can now be defined as just externals. Externals are things that we value in life, but don’t control. Externals such as pleasure, wealth, honor, fame and societal status can aid in creating a good life however happiness itself cannot be achieved solely through this. I used to also believe that personal happiness meant that others would supply my happiness. According to Richard Taylor in his bookâ€Å"Virtue Ethics†, I was wrong in that belief I learned my happiness is up to meRead MoreNichomachean Ethics And Thomas Aquinas986 Words   |  4 Pageson the relationship between justice, good, and happiness, specifically in Aristotle’s â€Å"Nichomachean Ethics† and Thomas Aquinas’ â€Å"On the Nature of Law.† And by examining these texts I wish to argue that even though they lived nearly 1000 years apart, Aristotle and St. Thomas Aquinas share the same overall view of justice, but they each follow different paths to reach that justice. Both Aristotle and Thomas Aquinas believe in the pursuit of happiness as a measure of justice and a desirable chief endRead MoreQuality Of Life As A Good Life1146 Words   |  5 Pageslife or to search into the depths of your own being. Notions about a good life are closely linked to the culture of which you are a part. When people in a Western culture view a good life, the cultural conditioning makes them tend to include happiness, fulfillment of needs, functioning in a social context, etc. These notions can then be divided into three loosely separate groups, each concerned with an aspect of a good life. 1. The subjective quality of life is how good a life each individual feelsRead MoreThe Secret Of Happiness : Wisdom Of The Ages And Modern Sages1206 Words   |  5 PagesThe Secret of Happiness - Wisdom of the Ages and Modern Sages On How to Achieve Happiness By JD Meier | Submitted On November 06, 2011 Recommend Article Article Comments Print Article Share this article on Facebook Share this article on Twitter Share this article on Google+ Share this article on Linkedin Share this article on StumbleUpon Share this article on Delicious Share this article on Digg Share this article on Reddit Share this article on Pinterest Expert Author JD Meier What is theRead MoreThe Awakening By Kate Chopin1611 Words   |  7 Pageswomen struggle to find independence and happiness because it goes against societal expectations and can be considered selfish. In The Awakening, Kate Chopin uses the contrasting views and actions surrounding motherhood of Adele Ratignolle and Edna Pontellier to show that women should have the right to choose their own destiny and lifestyle, not based on what society expects of them, but based on their own personal desires and requirements for self-fulfillment. In The Awakening, Adele Ratignolle representsRead MoreHappiness Is A Feeling And A Choice995 Words   |  4 PagesHappiness is a feeling and a choice rather than a state of being. Happiness comes within us, we chose to be satisfied or not. People that are optimistic compared to others that are not, are happier and care free. When we are happy, it is considered a moment of perfection, of joyfulness. Happiness does not all come at once, nor does it stay, happiness comes one moment at a time. People usually say, â€Å"I’ll be happy when†¦.† Individuals are picking and choosing when to be happy. We are so fortunate to

A List of Some Medical Specialties - 1407 Words

GASTROENTEROLOGIST Gastroenterologist is also a sub-specialty of internal medicine .a gastroenterologist deals with digestive system problems. They diagnose and treat disorders of the gastrointestinal tract. †¢ ERCP (endoscopic retrograde cholangiopancreatography) — a procedure to detect disorders in the ducts such as narrowing, gallstones, blockages, tumors and cysts. An ERCP combines the use of X-rays and endoscope — a long, flexible, lighted tube. The endoscope is advanced through the mouth and into the small bowel to view the common opening to the ducts from the liver and pancreas. A contrast material is injected into the ducts so they can be seen on X-rays. Additional instruments are used to remove stones and or other†¦show more content†¦Ã¢â‚¬ ¢ Schobers test tests the flexion of the lower back. †¢ Multiple joint inspection †¢ Musculoskeletal Examination o Screening Musculoskeletal Exam - a rapid assessment of structure and function o General Musculoskeletal Exam - a comprehensive assessment of joint inflammation o Regional Musculoskeletal Exam - focused assessments of structure, function and inflammation combined with special testing REPRODUCTIVE ENDOCRINOLOGIST A reproductive endocrinologist is a type of medical doctor who specializes in treating people with reproductive disorders. Many infertile couples choose to see a reproductive endocrinologist when deciding upon fertility treatments. It is a reproductive endocrinologists job to identify factors involved in your infertility and appropriate methods with which to treat these factors. A reproductive endocrinologist is trained to manage a number of different problems related to the reproductive system. Reproductive endocrinologists deal with: †¢ hormonal disorders †¢ menstrual problems †¢ infertility †¢ pregnancy loss †¢ sexual dysfunction †¢ menopause Treatments Reproductive endocrinologists can perform a wide variety of treatments for infertility. If you are facing infertility, your reproductive endocrinologistShow MoreRelatedMy Journey Of Clinical Medicine784 Words   |  4 PagesAs I walked onto the medical floor in a white coat, I experienced a flood of emotions and suddenly found myself travelling very quickly down memory straits. The joy of providing care to patients and families always hung on and the desire to practice medicine was never lost. Having invested time and effort getting to know myself better, I have come to a place where I am more certain than I have ever been of my deepest inner conviction of giving to the human course, the sustenance of life. I tookRead MoreU.s. Health Systems And Perspectives1601 Words   |  7 PagesIt is finance by tax supported taxes. It covers basic services, such as visits to primary care physicians other cost are covered by the patient in full or subsidized by the government. Government manages institutions, and structure of medical care. 3. List the 4 health determinant categories and provide an example of how the government is improving help in each determinant. ENVIRONMENT – Environmental factors such as air pollution is being improved by the government by providing rebateRead MoreCommon Disorders Commonly Occur And Rare Ones Rarely Happen Essay1481 Words   |  6 Pages1. Give some examples of the statement, â€Å"Common disorders commonly occur and rare ones rarely happen†. What are the implications of this statement for the ratio of generalist to specialist physicians and /or physician assistants in the United States? Upon reading the statement â€Å"common disorders commonly occur and rare ones rarely happen†, one would assume that the number of generalist physicians and/or physician assistants is much greater than the number of specialist physicians and/or physicianRead MoreSweden : A Strict Guideline For All Medical Professionals927 Words   |  4 PagesSweden has a strict guideline for all medical professionals; this is only going to briefly discuss the common 3 careers in medical doctors, nurses and pharmacists as was discussed in the previous paragraph. Undergraduate medical education at one of the six medical faculties takes five and a half years and is completed with the medical degree to become a doctor in Sweden. After a preregistration training program called †allmà ¤ntjà ¤nstgà ¶ring (AT)† or general medical training of at least 18 months needsRead MoreThe American Association Of Critical Care Nursing Essay926 Words   |  4 Pageslearn more about it by research ing some questions. Why is it important to be an active member of a professional nursing organization? Nurses join professional nursing organizations to â€Å"have a voice in issues that affect nursing practice and to stay current in their field of specialty† (UC Davis Medical Center, 2016). The advantages of becoming an active member of the professional nursing organization are as follows: education it offers (nursing courses to advance medical practice); attendance of variousRead More The Field of Radiology: What role do you see for yourself? Essay1027 Words   |  5 Pagesthat has undergone numerous changes over the years and continues to evolve a rapid pace. Radiologists specialize in the diagnoses of disease through obtaining and interpreting medical images. There are a number of different devices and procedures at the disposal of a radiologist to aid him or her in these diagnoses’. Some images are obtained by using x-ray or other radioactive substances, others through the use of sound waves and the body’s natural magnetism. Another sector of radiology focuses onRead MoreDiffrent Type of Doctors1412 Words   |  6 Pagesof grievous injuries. These different medical problems are taken care of by different types of doctors, according to their field of specialization. There are hundreds of examples around the world, where doctors have been able to pull men out of the jaws of death with their medical expertise. If you too want to face different medical challenges, then the following list of different types of doctors and their specialty, will help you find a foothold in the medical world. Audiologists: These doctorsRead MoreRole Of The Members Of The Multidisciplinary Team1388 Words   |  6 Pagesduties, maintaining of boundaries and enables insight into a specialty you are less familiar with. Frequently on my general medical term, I would involve physiotherapists and occupational therapists to assess the mobility of patients as this would often limit an elderly patient’s discharge. Accessing allied health early improved discharge planning. †¢ Participating in handover of patients to allied and nursing staff. On both my medical and surgical terms I would set aside time to pass on criticalRead MoreA Brief Note On The And Nursing Care926 Words   |  4 PagesDeickman, 2008). Populations served Advancements in technology have made it possible for nurses to reach far more populations of potential patients more now than ever. A list of populations served may include: Home health care † monitoring, education, support Nursing home † specialty consultations Ambulatory care † specialty consultations Hospital consultations † stroke care Prison settings – mental health services Mentoring – i.e. wound care specialists ICU monitoring – neonatal intensive careRead MoreMedical Application For Medical Residency Program1193 Words   |  5 PagesThroughout all of time there have been people known as doctors. In some places they have been known as shaman, witch doctor, healing man, or even cleric. The way they were trained was usually through apprenticeship with an older doctor when they were young. As the times and practices advanced and changed so did the learning of medicine. People went from apprenticeships to schools. Then the schools became more extensive and thorough. Now because of there being several different branches of medicine

s on Death and Suicide Death of My Father p Essay Example For Students

s on Death and Suicide Death of My Father p Essay ersonal narrative essaysDeath of My Father The most significant and life changing experience in my life was when my dad died two years ago. It really awakened me to how the world works and how fragile life is. I remember the day perfectly. I was working with my guitar teacher, George at Nick Rail Music, when my dad passed away in a car crash at Mussel Shoals. Later we learned that his heart had stopped while he was driving on the freeway due to an infection in his heart. Therefore his car went out of control when he lost consciousness, and drifted into the oncoming traffic. Unbeknownst to my mom and me, we went home and I went to my friend Lands house, who lived downstairs in the condo complex that we lived in at the time. We spent the entire afternoon together and surprisingly my mom didnt even call me up for dinner, so I stayed with them and we had a barbecue. I remember sitting on the bench eating a grilled Portobello mushroom, relaxing with Land and his parents, and thinking how great life was. After dinner Lands mom went off somewhere, I wasnt sure where, but I just figured she went for a Pepsi run as usual. I stayed and listened to music while Land worked on his guitar. Then I got the expected call to go back upstairs. So I said goodnight and went on my way. My mom sounded lost and very calm on the phone, not her usual happy self. Wondering what was happening I slowly opened the door to see my mom and Lands mom, Carol, sitting together on the blue and white couches. My mom asked me to sit down, so I sat between them while my mother began to explain how my dad had been in a car accident earlier that afternoon. His car veered into the oncoming traffic and was hit from the sidehe didnt survive. I remember at that moment Carol clenching my shoulder so much it hurt, but I was numb to the pain, we all were. I didnt cry. None of us did. We were unable to comprehend how this could possibly be true. My dad had gone to work that morning seemingly fine. Later that evening my two sisters flew in from San Francisco and took a taxi to our condo. We spent the entire night and morning talking and being together. It was at this time that I began to realize how fragile and vulnerable we are, that in just one second a person can go from being alive with family, friends, years of education, and goals, to being gone, wasted, never to come back. My dad would never return, never walk through that door and catch me. I would never jump into his arms again to greet him after his long day of work. My mother had always told me that bodies are strong things. If I got a cut or scrape I would take time to clean it, cover it and take care of it. Your body is a strong thing; it will heal, it will be ok. Suddenly I realized that this was not always the case, there is not always hope, sometimes what happens is unchangeable. One day it will be ok; but for now, I am left with an empty feeling in my heart. However I am forever blessed with the realization of how precious the people we love are, and now I know to cherish every moment, while it lasts.

Kentucky and Virginia Resolutions Essay Example

Kentucky and Virginia Resolutions Paper TWO major political parties formed the Federalists and the Republicans. These two parties were always at great competition with each Other to gain public popularity. At the same time tension started between the United States and France and an undeclared war was ensuing with France. These were the two causes that led to the administration of John Adams passing out the Alien and Sedition Acts of 1978. There were four acts in total, the first three were regarding the rights of immigrant. The Sedition Act however, was perhaps the most controversial. It was deemed unconstitutional because it violated the right of speech and allowed the prosecution of anyone who voiced or printed heir opinions if it went against the government or the president of the united States. In response to the Sedition Act Thomas Jefferson dratted the Kentucky Resolutions of 1798 and James Madison drafted the Virginia Resolutions of 1798 with the help of Thomas Jefferson. The Kentucky and Virginia Resolutions were written by Thomas Jefferson and James Madison. They declared the Sedition Act to be in violation of the First and Tenth Amendments. These resolutions stated that the states had the right to deem any lava passed by congress unconstitutional if it violated the Bill of Rights. They argued that the Constitution was an agreement between the states so the government had no right to exercise powers not delegated to it and if they did then the states had the right to void them. We will write a custom essay sample on Kentucky and Virginia Resolutions specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Kentucky and Virginia Resolutions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Kentucky and Virginia Resolutions specifically for you FOR ONLY $16.38 $13.9/page Hire Writer In other words, the states could decide when Congress was passing unconstitutional laws. The Kentucky Resolution declared in part, The several States Who formed that instrument [the Constitution], being sovereign and independent, have the unquestionable right to judge of its infraction; and that a nullification, by those States, Of all unauthorized acts.. is the rightful remedy. (Bill of rights, 2010). The Virginia Resolution, authored by Madison, said that by enacting the Alien and Sedition Acts, Congress was exercising a power not delegated by the Constitution, but on the contrary, expressly and positively forbidden by one of the amendments thereto; a power, which more than any other, ought to produce universal alarm, because it is leveled against that right of freely examining public characters and measures, and of free communication among the people thereon, which has ever been justly deemed, the only effectual guardian of every other right. (Bill of rights, 2010). The Kentucky Resolutions wanted to nullify any unconstitutional federal laws whereas the Virginia Resolution wanted the opposition to the Alien and Sedition Acts. In conclusion, the Sedition Act of 1798 is what led to Jefferson and Madison Kentucky and Virginia Resolutions. These were submitted to all the states but were only adopted in Kentucky and Virginia. Although the resolutions produced no significant result from other states it did have an impact on the future of America, they were the first statements of the states rights theory of government..

New York Essays (543 words) - Boroughs Of New York City,

New York NEW YORK CITY New York is probably one of the most interesting cities in the world. It has something to offer to everybody. If you are looking for culture you make the right choice visiting one of the hundreds great museums in the city. If you want night-life: you are probably right in one of the famous clubs and discotheques of the city. Or if you just want relaxing holidays you better go to one of the famous parks N.Y. has to offer I would recommend you to see Brooklyn Bridge if you are interessetad in great engeneering work. The Brooklyn Bridge is located across from City Hall Park. It is one of the great engineering milestones of the 19th century. Overlooking the East River, this historic crossing divides Manhattan and Brooklyn. Visitors are able to walk across the bridge for an excellent view of lower Manhattan, and there is a path for pedestrians and bicyclists that allows a contrasting view of the two boroughs. When the Brooklyn Bridge opened in 1883 after 16 years of construction, it linked the two independent cities of New York City to Brooklyn. The Brooklyn Bridge was the first suspension bridge build with steel. N.Y. is also famous for hosting the UNO nations headquarter (like vienna does, too) The buildings and grounds contain sculpture and other works of art donated by member nations. Here, in the Parliament of Man, history is made as representatives of member nations work to resolve international problems. A limited number of free tickets is available on a first-come, first-served basis, for meetings of the General Assembly and Councils, when in session, shortly before meeting times, 10:30am-3:30pm. You can fulfill almost all your needs from high culture to wilderness inside the city limits, but if you are determined to see the surrounding areas, here are a few ideas for day trips out of the city. There are some good beaches near New York and it's possible to get to them for a day trip. Coney Island is the nearest, you can get there on the subway but I wouldn't swim there because the water is pretty dirty as they say. A better bet is to check with the Long Island Railroad and inquire about their special beach packages which are available in June, July, and August.. For instance, you can get a round trip ticket to Long Beach on Long Island and a pass to use the beach for the day for about $12. Princeton University: One of the most respected Universities in the U.S. and also one of the prettiest, Princeton is about an hour from New York by train and a little more by bus The Hudson River valley, north of New York City is very picturesque and even produced its own style of landscape painting, the Hudson River school. The town of Cold Spring is a small riverside community with small restaurants and antique shops with a dramatic view across the river. It's especially attractive during fall foliage season. As you can see New York offers something for everybody. If I would have the possibility I wouldn't think twice and take the next plane directly to this amazing interessting city. English Essays

The Purpose of Life

The Purpose of Life Free Online Research Papers Life is a big trap. As the great philosopher Hume once said that we are put on the big stage of life, being concealed from why everything happens. We have no wisdom to foretell the future, nor can we prevent those unfortunate things from happening. We are suspended in the eternal air of unknown and fear. We don’t know why our lives began. It’s out of our control. One day, our parents came together and said to each other, why don’t we have a baby? Then, a baby was done. Our lives may be just an accident at the very beginning. We don’t know the purpose of our lives. You may imagine you are the chosen people of the God, but you can never know for sure. Every day, there are people who choose to commit suicide out of pain of living. It’s said that there’s a heaven after here, and there’s perpetual happiness in the heaven. But you can never know for sure because it is also said that there’s a hell. We are trapped here on the earth between birth and death, not knowing when and where is our terminal station. Fortunately, life is an enchanting trap. Life also gives us gifts. He gives us enormous energy to explore the unknown world and the joy of getting to know; he gives us wisdom to change the world and create meaningful things and the bliss out of achievements; most importantly, he gives us heart to feel the unknown but beautiful world. We are young; we own every new sun in every morning. But what if one day we were told that tomorrow would not be our another spare day? Life recently re-taught me the beauty of being living. I was hospitalized following a severe cough which brought out several mouthfuls of blood. At first, I thought I’d got a cancer. I felt death was coming for me. I never thought about I would be caught by a fatal disease before; I never thought about being deprived of tomorrow so quickly; also, I never thought about tomorrow would turn out to be so beautiful only because I was later told by the doctor that it’s not a fatal disease! At the same time, tens of thousands of people lost their lives in the earthquake. The whole country was thrown into a great shock and enormous grief. The disaster once again told us the truth of the fragility of our lives, in such a cruel way! Those who have gone are gone forever; It is responsibility of us who are still living to cherish our lives. â€Å"Come on, China!† All Chinese people get united and shout loudly. To me, â€Å"come on, China.† means â€Å"come on, everybody.† Whenever life seems hard to endure, come on! It is until now when we really get trapped under the earth, being in the darkness, not able to move that we begin to realize how much life has long been given us: freedom, sunshine, water, food, etc. Life is enchanting because it teaches. The value of it is seldom known until it is lost. Another grand essential that makes life enchanting is love. Parents’ love, love between man and woman, and love between friends, all are ingredients that make our life sweet and fragrant. Love opens the door of our hearts to let others in and blend with you jubilantly in both sorrows and happiness of life. As what has been elaborated by the American thinker Emerson: â€Å"When something sensational happens to us, sharing the happiness of the occasion with friends intensifies our joy. Conversely, in times of trouble and tension, when our spirits are low, unburdening our worries and fears to compassionate friends alleviates the stress.† With love, life gets us enchanted. At last, life is also enchanting because of work. Although more than once people find work tiring and dream of eternal relaxation without any work, work is a significant source of human satisfaction and happiness. The American journalist David Grayson said, â€Å"Happiness, I have discovered, is nearly always a rebound from hard work.† Work, like food, gives us the essential nutrition of life. We apply our wisdom and creativity in work, through which we prove our value, draw sense of achievement and get the meaning of our lives. Research Papers on The Purpose of LifeLifes What Ifs19 Century Society: A Deeply Divided EraThe Effects of Illegal ImmigrationThe Spring and AutumnHip-Hop is ArtGenetic EngineeringTwilight of the UAWAssess the importance of Nationalism 1815-1850 EuropeMarketing of Lifeboy Soap A Unilever ProductAppeasement Policy Towards the Outbreak of World War 2

Consumer and Buying Behavior Research Paper Example | Topics and Well Written Essays - 2000 words

Consumer and Buying Behavior - Research Paper Example Marketers are using different means to analyse the factors that affect the consumer behaviour of the target market audience so as to ensure that their product mix is largely in tune with the needs and wants of the consumers. Marketers spend billions towards conducting surveys and reviews and also try to analyse the purchase behaviour in order to capture the mindset of the customers and underline the aspects that help analyse the consumer behaviour of the target market audience. The present study would also try to analyse the consumer behaviour of the customers for the online game ‘Dragon Nest’. The study would particularly try to analyse the factors that customers analyse while making the purchase decision for this type of a product. Literature Review Consumer behaviour is largely a psychological aspect that involves understanding the psychology and the thought process of the consumer undertaken in the minds of the consumer while making a purchase decision. Researchers o ften use the term determinants that are essentially independent variables that effect consumer behaviour. These factors include personality, income levels, level of education, lifestyle as well as peer groups and other social contacts. In addition to this situational aspects form the most important of the aspects that affect the consumer behaviour. Situational aspects include the physical surroundings as well as task definitions and the other physical aspects. These have a critical role in the thought process of the consumers and determine their needs and want and also determine the factors that are evaluated by consumers while making a purchase decision (Shaw, 2001, p.85-90). Figure 1: Determinants of Consumer Behaviour (Source: Shaw, 2001, p.89) The process of purchase decision largely involves the steps of recognising the problem that is succeeded by searching information on the available options, attitudes and lifestyles of the consumers, aligning the information with the aspect s of personality and lifestyles and behaviours and finally evaluating the various available alternatives and options available before them and making a final purchase decision. The behaviour and attitude towards a brand or a product does not end with the final purchase but also includes a post purchase evaluation. This is very important in the present competitive environment where the success of a firm not only comes from its ability to attract new customers but to also retain the existing customers. This aspect also assumes considerable significance in the online social networking age where reviews and feedbacks of peer groups are very pivotal in affecting the psychology of the new and potential customers (Kardes et.al, 2010, p.189). In order to deeply analyse the purchase decisions and consumer behaviour, the Black Box Model of Consumer behaviour can be applied. The figure below shows the model in conceptual form. Figure 2: The Black Box Model of Consumer Behaviour (Source: Sandhu sen, 2008, p.240) The Black Box Model as illustrated above in Figure 2 largely proposes the mindset of the consumer as a black box and includes the characteristics of the consumer as